First advanced UI for Vodafone

The new solution FlipFont (Monotype Imaging) is accessible from Vodafone live!, Vodafone is the first operator in Europe to provide a download service which will change the font of its interface.

The solution FlipFont launches a selection of 10 fonts from 1.40 €.To date phones that supports this UI are based on the Symbian OS.
Even if the service is an important step in the personalization of the user interface, which will expand, it is far from the Japanese Acrodea service ( check previous post).

Mobile data services are expected to exceed $ 200 billion in 2008 for the first time, according to Informa Telecoms & Media. (157 billion in 2007). It is an important growth engines for the future of operators and will therefore give an accelerated deployment of innovative mobile services, including customizing the user interface.

More than a deeper way to customize the mobile and enable a better experience to the user, I think this kind of UI would be a powerful marketing tool for brands and medias.